Communicating about Environmental Issues: A Great Lakes Case Study

Communicating about environmental issues can be a complex but vital component of conservation. The Great Lakes have long been influenced by human activity—logging, fishing, agriculture, urbanization—that have resulted in degradation of the ecosystem, e.g., through overexploitation, pollution and invasive species. The policy responses to these problems reflect the challenge of the issue that needs to involve numerous communities and states in the U.S. and Canada. Examples of several recent Great Lakes communications campaigns illustrate different approaches for making the connection between issues and audiences.

See also:
Story of an Invasion: A Case Study of the Rusty Crayfish in the Great Lakes

Theme: Communicating and Teaching Science

Language: English

Region: North America

Keywords: communication, anthropocene, threats, policy, community

Components: 4

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Case Study: Communicating about Freshwater Ecosystems: A Great Lakes Case Study

Author: J. Elder, M. Farrior

   

practice

Exercise: Practicing Message Development for Environmental Communications

Author: J. Elder, M. Farrior

   

teach

Teaching Notes: Communicating about Freshwater Ecosystems: A Great Lakes Case Study

Author: J. Elder, M. Farrior

Solutions: Practicing Message Development for Environmental Communications

Author: J. Elder, M. Farrior


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